Rod Willet, the founder and director of the Kicks 4 Kidz Program, travels to schools and communities in the Pilbara and the Kimberley rewarding children with football equipment.
The program is targeted at indigenous children in the north-west and rewards and encourages kids to attend school, understand the importance of education, health, and the dangers of drugs and alcohol.
A Queenslander, Willet moved to Perth in 1984 to join the Subiaco Football Club where he went on to play 188 games for the Lions, is a life member of the Subiaco Football club and the Western Australian Football League.
A member of the 1986 and 1988 premiership teams, Willet is a former captain, best-and-fairest winner, leading goalkicker and was a State-of-Origin player for Queensland and State player for Western Australia.
Willet combines his busy marketing business, with media commitments.
The Sunday Times and PerthNow has been the major media partner of the Kicks 4 Kidz Program since its inception.
As sports editor of The Sunday Times, I have taken a hands on approach and travelled with
Kicks 4 Kidz co-ordinator Rod Willet to remote indigenous communities where I have witnessed the joy it brings to the children of remote Western Australia.
Many of these youngsters travel for hundreds of kilometres to be a part of football clinics and leave with a footy, a new pair of boots and, most importantly, the knowledge that they have a positive path to follow and the support of the greater population.
Rod is passionate about the program, which is not just about footy and netball, but greater health issues and in particular those faced by indigenous communities such as diabetes. I am proud to be associated with such a program.